"Quality guaranteed since 1978"- these words underline the legacy of Maya Appliances Pvt Ltd (MAL), a company that has captured the imagination of homemakers in more than 10 million kitchens worldwide for over three decades. With unmatched quality and state-of-the art innovations, trust and support of dealers and distributors, MAL has created a history celebrated by awards and accolades.
We at Vidiem, the flagship brand of MAL, ensure that every product that rolls off our production lines is safe, reliable, efficient & ergonomic. Our mission remains single-minded: to improve the family’s quality of life through the superior quality and efficiency of our home appliances.
MAL launched by an enthusiastic, dedicated and committed team
Small shed, producing 20 mixies a day
Network in Chennai and small parts of TN
Launch of coffee maker
Moved to new factory premises
Aggressively grew dealer network across Tamil Nadu, Kerala
Expanded Mixie models to 4
Blistering growth in production
Expanded Units, Capacities
Expanded product categories, innovated design
Domination in South; 2nd largest Mixie brand in India
22 Customer Care Centers, 350 Authorized Service Centers, 2600 Dealers
No. 1 Mixie manufacturer and a leading Kitchen Appliance brand in the country*
Present in over 10 Million Homes
More than 14000 Dealers, 400 Authorized Service Centers, 100 Customer Care Centers
Exports to USA, Singapore, Middle East, Sri Lanka, Indonesia
Successfully migrated the business to Royal Dutch Philips to begin a new chapter in the Kitchen Appliances industry Inaugurated a new beginning with Vidiem – innovations in Kitchen Appliances inspired by you, the consumer Launch of a unique range of gas cook tops and table top grinders that revolutionized the category
Industrial Operations and Research & Development
Total Experience: 25 Years
Research & Development, Vendor Development &Quality
Total Experience: 20 Years
Purchase & Production Planning
Total Experience: 22 Years
Sales, Trade Marketing & Customer Care
Total Experience: 27 Years
IT Applications & Infrastructure
Total Experience: 12 Years
We have an Open Innovation strategy where our vendors work as extended partners to the quality and innovation process. Each and every product bears the Maya hallmark of quality, reputed across the industry.
We are reinforcing our fundamental technologies, round the clock, with the sole intention of creating top-notch products to not just meet but exceed the customer needs. We listen closely to our consumers, take in feedback from dealers and distributors and work with academic and industrial partners on a global scale, to bring more innovations to the market effectively and swiftly.
We believe that every innovation should start with the understanding of the world around us. We are on a mission to improve the home-maker’s quality of life, through the superior quality and efficiency of her kitchen appliances. And, in order to do that, we make sure we find out about the dilemmas they face and how we can un-complicate their lives in the best way possible.
A key ingredient in the success of Maya appliances has been a strong and reliable dealer network. It is one that has been built and committed to, for over a period of 35 years and is still growing. Maya Appliances is a name that is synonymous with trust and the same applies for Vidiem.
We pioneered several industry best practices to device market policies and concepts that are a notch above the current standards. Our reputation for consistency and fair market practices has endeared us to distributors and dealers and has contributed to the trust that we have enjoyed for several decades.
Maya Appliances has a dedicated and in-house customer care network. It is our intention to ensure our product not just enters but stays in a home. We provide quality After-Sales service and support for every product delivered to our dealers to give our consumers the peace of mind they deserve with a Vidiem product.
Maya Appliances, recognized as a clear leader in the manufacture and sales of Kitchen Appliances by Francis Kanoi research in 2010 was also recipient of several other industry awards including recognition from the Confederation of Indian Industry (CII), the Credit Rating and Information Services of India (CRISIL) and the Engineering Export Promotion Council (EEPC).
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